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Job in Deutschland (Düsseldorf): Senior CRM Manager (m/f/d)
tonies® Boxine GmbH, Innere Stadt, Wien
Senior CRM Manager (m/f/d) Permanent employee, Full-time · Düsseldorf About us We are the Tonies behind tonies®. We have completely rethought listening for children by transferring our passion for audio play to digital. Our products and applications create their own ecosystem that combines valuable haptic experiences with smart technology in a contemporary way. With over 300 people working in our 3 offices in Germany as well as in the UK, USA and France, we are dedicated to creating intuitive products with outstanding design, tailored to children. You as part of the Tonie family: Do you have a passion for building highly engaging email marketing campaigns? Do you strive to activate and retain customers? Are you obsessed with segmentation, experiments, and simply getting things done? If that is the case, we should get to know each other. As Senior CRM Manager you will be responsible for pushing customer activation and retention via our CRM and channels such as email, push notification, and SMS. You will be part of our central Online Marketing team and closely collaborate with all markets. Your tasks: Develop and implement CRM strategies that maximize customer activation, retention, and loyalty Implement, monitor, and advance CRM (esp. email) campaigns, automated marketing flows, promotions, transactional emails, and referral programs Define and implement customer segments based on analyses (e.g. RFM) to engage with customers in a personalized way and continuously improve performance Run data-driven experiments to gain actionable insights and continuously improve activation and retention campaigns Assess and report CRM performance and define measures based on comprehensive cohort and CLV analyses Closely collaborate with internal stakeholders (e.g. Product, E-Comm, Customer Care) to plan and align CRM activities with the entire company Your qualifications: At least 4 years of work experience in email marketing and CRM, ideally in an international D2C company Proven track record of achieving outstanding results in the field Extensive knowledge of CRM systems (e.g. Klaviyo, Braze), processes, and KPIs Very structured and data-driven working style (esp. based on experiments and testing) Strong communication and analytical skills (incl. strong knowhow of tools such as Excel, Google Analytics, and Tableau) Strategic, entrepreneurial, and growth mindset as well as high user empathy Curious by nature, a positive “can do” attitude, and interested in making an impact Fluent in English (German not required, but preferred) How we work: Fantastic colleagues from all around the world who love our brand and products A dynamic work atmosphere with a steep learning curve Our founders Patric and Marcus are leading the company with heart and mind Benefits like a company pension plan, subsidy of public transport or car parking space and many more Of course: Special discounts on our tonies® products :-) Soon: A super smashing great brand-new office building in the centre of Duesseldorf The freedom to work in our Duesseldorf office or remote 30 days paid annual leave, plus "Rosenmontag" You are into sports, board games or poker together? Then you'll find the right people in our Slack channels or sports groups How to reach us: We look forward to hearing from you. If you have any questions in advance, please contact: Esther Miguletz Recruiter Boxine GmbH Grafenberger Allee 120 40237 Düsseldorf 49 15739441276 Please refer to reference number YF9070432 for your application. Apply now
Job in Deutschland (Bremen): Media Manager (m/w/d)
Vitakraft pet care GmbH & Co. KG, Innere Stadt, Wien
Vitakraft ist ein international führendes Unternehmen der Heimtierindustrie. Mit einer über 180-jährigen Erfahrung entwickeln und produzieren wir qualitativ hochwertige, bedarfsgerechte Produkte für eine ver­ant­wortungs­volle und artgerechte Heimtierhaltung. Mit unseren weltweit rund 1.100 Mitarbeitern in 20 Nationen vertreiben wir täglich mehr als 1 Mio. Artikel. Unsere Dachmarke Vitakraft® ist eine der weltweit führenden Marken der Heimtierbranche. "Brand Activation" bei Vitakraft beschäftigt sich mit der Pflege und kontinuierlichen Entwicklung des Unternehmens Vitakraft in der Wahrnehmung aller relevanten Stakeholder. Herzstück der Aktivierungsmaßnahmen sind die Bereiche Trade Marketing und Media. In diesem Zusammenhang entwickelt und arbeitet das Brand-Activation-Team kontinuierlich und erfolgreich über Promotion- POS-, Media- und Produktaktivierungen an der ganzheitlichen Präsenz der Marke. Zur Verstärkung unseres Brand-Activation-Teams suchen wir zum nächstmöglichen Zeitpunkt am Standort Bremen einen Media Manager (m/w/d) Ihre Herausforderungen Mitarbeit bei der Weiterentwicklung der globalen digitalen Infrastruktur als Grundlage für die ganzheitliche Markenkommunikation Unterstützung bei der Entwicklung der internationalen Mediastrategien für alle Tiergruppen Umsetzung der Mediamaßnahmen in enger Abstimmung mit den Ländergesellschaften Durchführung von 360° Mediakampagnen im Rahmen der Markenaktivierung in Zusammenarbeit mit externen Agenturen und Dienstleistern Monitoring und Controlling der Mediamaßnahmen anhand einschlägiger KPIs Steuerung des gesamten internationalen Online- und Social Media Auftritts der Marke Schnittstellenmanagement mit externen und internen nationalen und internationalen Ansprechpartnern angrenzender Abteilungen (Marketing, Vertrieb u.a.) Unsere Anforderungen Wirtschaftswissenschaftliches Studium – mit Schwerpunkt Marketing und/oder Media Mindestens 3 Jahre Berufserfahrung im Marketing, Trade Marketing eines international agierenden FMCG-Unternehmens oder einer Mediaagentur mit Betreuung von FMCG-Kunden Sehr fundierte Erfahrung im Bereich Media sowie idealerweise gute Kenntnisse des Bereichs Trade Marketing Agiles und prozessorientiertes Mindset Sicheres und überzeugendes Auftreten mit ausgeprägten Kommunikationsfähigkeiten in der Zusammenarbeit mit einer Vielfalt an internen und externen Schnittstellen (auch international mit unseren Vertriebsgesellschaften) Selbstständige, strukturierte Arbeitsweise, hohe Eigenmotivation, hervorragende Selbstorganisation und Umsetzungsstärke Sicherer Umgang mit MS-Office Anwendungen Sehr gute Deutsch- und Englisch-Kenntnisse Was Sie erwarten können Ein international erfolgreiches Markenartikelunternehmen – mit Systemrelevanz Kontinuierliches Wachstum und ein klares Commitment zu modernen Strukturen, effizienten Prozessen und digitalen/intelligenten Systemen Interessante Aufgaben und aktive Mitgestaltung der Strukturen und Prozesse Prozessorientierte, transparente und zukunftsorientierte Arbeitsweisen Offene Kommunikation und partnerschaftlicher Umgang Große Gestaltungsmöglichkeiten im Aufgabengebiet Betriebliche Altersvorsorge mit Arbeitgeberzuschuss Leasing-Möglichkeiten für Dienstfahrräder Vergünstigtes Fitnessangebot über unseren Verbundpartner Ausreichend Mitarbeiterparkplätze … und vieles mehr Sollte Sie unser Angebot ansprechen, freuen wir uns auf die Zusendung Ihrer Bewerbungsunterlagen unter Angabe Ihrer Gehaltsvorstellung und Ihres möglichen Eintrittstermins an Julia Schmidt. Vitakraft pet care GmbH & Co. KG Julia Schmidt Mahndorfer Heerstraße 9 28307 Bremen www.vitakraft.de
Global Commercial Director Consumer Products
Borealis AG, Wien
Global Commercial Director Consumer Products About the role Location: Austria - Vienna, Belgium - Antwerp, Belgium - Beringen, Belgium - Kallo, Belgium - Mechelen, Finland - Porvoo, France - Paris, Germany - Burghausen, Italy - Monza, Netherlands - Geleen, Netherlands - Other location, Sweden - Other location, Sweden - Stenungsund Hours: Full-Time Type of Contract: Permanent We are happy to announce that Borealis is looking for a Commercial Director Consumer Products The purpose of the role is to extract maximum value for the current and future portfolio of the cluster. This is accomplished by creating and implementing a Global Market Participation strategy (GPMS) for each application market area within the cluster. This role drives differentiated focus on core and growth applications and leads Polyolefin’s (PO) transformation for Circularity, in alignment with PO Strategy 2035; and is globally accountable for Clean Sales Margin (CSM) of the Industry via customer contracting strategies and execution. The position holder leads directly a team consisting of regional and global marketing and OEM/Brand-owner management, and indirectly Sales and Customer Service including Application Development, Tech. Service, and sales managers in EMEA and US. Collectively, the group is responsible for strategy formulation, strategy implementation and business execution for the Borealis territory. This position provides direction to Borouge PTE (joint venture) and ensures the cluster’s objectives are met. Location: Flexible, but must be in one of the Borealis sites in Europe. Responsibilities include: Plan and execution of Market Participation Strategy for Consumer Products Coordinate and execute IPR Strategy and new products innovation, ensuring a strong market-driven innovation (MDI) mind-set by overseeing the cluster’s ODIs, NORs, business cases and new product launches – that is, the entire MDI process. Collection of competitive and market intelligence for the cluster and its market areas (PO producer and end-use levels) via 3rd party sources and Borealis intel, to ensure understanding for value propositions, competitive positioning, IP strategy and corporate reporting needs. Definition of and drive new, organic business development activities in growth sectors/ geographies as defined by the GMPS. Promotion & marketing of the cluster’s offering across the value chain, defining value propositions & competitive positioning. Oversee the innovation projects across Consumer Products, including business cases, new product launches and drive Global Market Participation Strategies and its execution. Functional oversight at a regional and global level across all commercial functions; from pipeline generation and management to sales execution including customer contracts. Leader of ongoing collection of market and competitive intelligence and insights across Consumer Products Industry at a PO producer and end-use levels, through 3rd party sources as well as Borealis intel, determining actions and opportunities. Proactive development of business leads with Customers and Value Chain Partners, ensuring coordinated response in responding to RFQs Manage regional and global marketing to ensure alignment between strategic regional targets, regional insights, regional execution and impact. Become a champion of corporate key programmes. Input and implementation of PO Strategy 2035 across the Industry Cluster teams globally The Consumer Products annual business plan –CSM and to be within the Fixed Costs budget. Defined and execution thereof the cluster’s global market participation strategy, including activation of disproportionate investments and disproportionate growth in targeted customer segments. Share of wallet gains and maximized profits with targeted global customers and value chain partners. Customer contracts and freely negotiated deals in alignment with the business plan, delivering CSM greater than market reference. Manage innovation strategy and product portfolio plan based on aggregated market and customer insights and the MDI process. Manage promotional strategy for its current and near-term, forthcoming portfolio, including digital, IC’s value propositions Manage pricing strategy for its current and near-term, forthcoming portfolio that continues to improve margins versus market references. 5 year business plan and LTS&OP plan for the cluster, detailing forecasts for volume and margin data. Collection of market and competitive intelligence and insights across the cluster at a PO producer and end-use levels, via 3rd party sources and Borealis intelligence. About you 15 years relevant working experience in both marketing & sales although another combination of commercial roles will be considered. Experience and thorough understanding of the structure of the market and factors that influence demand, profitability and innovations Technical and commercial understanding of the products & applications Experience in leading informal cross-functional teams Experience managing complex projects and stakeholder situations, ideally in a global business setting, including external stakeholders across the value chain. Visionary and inspiring. Results and performance driven Customer and commercial delivery focus Strong decision-making skills based on facts and analysis. Demonstrated capabilities of strategic and tactical business leadership Analytical skills for sales planning and forecasting & strategic conceptual thinking, strong business acumen Strategic marketing & sales and commercial excellence knowledge and capabilities Demonstrated capability to lead change and drive accountability. Drive for successful innovation, business development and generating deep customer insights Ability to translate market trends, competitive actions into strategies and tactics for profit-generation. Ability to resolve conflict and manage challenging technical and commercial discussions Ability to direct and influence a technical team (senior and junior) to effectively serve the VALUE CHAIN PARTNER/Customer and deliver defined value propositions Role model the excellence behaviours, creativity and discipline Empowering team to take delegated decisions and effectively coach employees. Proven ability to coordinate in complex claim situations that can potentially harm customer relationships About Borealis and our offer We are here for you If you have any questions, please contact Daniar Ramankulov, (daniar.ramankulovborealisgroup.com). Please note that applications via e-mail will not be accepted since we are serious about protection of your personal data, so thank you for applying online. We reserve the right to close this vacancy for further applications when we have received sufficient applications that meet the advertised requirements and will contact you as soon as screening is closed. We go beyond boundaries. Together. Borealis only accepts candidate resumes from recruiters or recruiting agencies if they have been explicitly commissioned by Borealis for a specific recruitment and if the data is provided to us in line with the General Data Protection Regulation. Borealis will not accept or pay fees for candidate resumes of any form or kind that were sent unsolicited to either HR or directly to our hiring managers. Curious about the different steps to become our colleague?